FIRM Action Unveils National Electoral Campaign to Flip Key Republican Seats

 FIRM Action Unveils National Electoral Campaign to Flip Key Republican Seats

Unite the Vote will mobilize infrequent voters in communities of color

 Washington, DC –– Today, FIRM Action is launching Unite the Vote, a groundbreaking effort to mobilize infrequent voters in more than two dozen Congressional districts in partnership with more than 20 organizations. More importantly, the effort will build lasting power from the ground up by engaging voters early and often. FIRM Action will reach an average of 45,000 voters in each district with an investment of $3.5 million.

 “We did not set out to make immigrant rights or immigration reform a partisan issue,” said FIRM Action field director Sulma Arias. “Our view was always to build a nation that welcomes immigrants and treats all people with respect. However, the Republican Party has repeatedly cowered and chosen the path of catering to extremists in their party who prefer to vilify our families to whip up white anxiety.”

FIRM Action is committed to flipping the House to Democratic control this year as step one of a three-year plan to take back all three branches of government. The top targets include Rep. Steve Knight (CA-25), Rep. Mike Coffman (CO-06), Rep. Peter Roskam (IL-06), the new PA-06, Rep. Barbara Comstock (VA-10), and the seats being vacated by Martha McSally (AZ-02), Rep. Dave Reichert (WA-08) and Rep. Paul Ryan (WI-01).

“Let us be clear: we have chosen these targets to focus in places where communities of color have the potential to influence the outcome of the race, where we have organization and local partners with roots in the communities,” added Center for Community Change Action political director Grecia Lima. “The margins of victory in these

districts in past cycles have been very close, and our programs will engage voter universes in each district that will be substantial in size and large enough to play a critical role in deciding the outcome.”

“In Wisconsin, our experience in the fight to keep families together has shown how a combination of strong social movement pressure on an incumbent and the threat of a viable progressive champion running for their seat can force politicians out of office and create an opportunity to elect true champions of the people,” said VOCES Action director Christine Neumann-Ortiz.

CASA in Action, Make the Road Action in New York and Pennsylvania, VOCES Action, Michigan People’s Campaign, PLAN Action, Illinois Immigrant Action, CIRC Action Fund, FLIC Votes, and CHIRLA Action Fund will all throw down this weekend to mark the launch of Unite the Vote. Scheduled activities include canvasses, phone banks, rallies and press conferences.

"I became a citizen this year and I couldn't be more proud to cast my first vote and get out the vote in my community,” said Nathalia Cruz, Member of Make the Road Action in Pennsylvania. “This year, I've stood with other members of Make the Road Action in PA when we marched to end gun violence, to fight for justice for Puerto Rico, and even to Washington DC to demand that elected officials do their jobs. With my fellow members of Make the Road Action in Pennsylvania and around the country, I will encourage my community to vote with me this November to elect progressive candidates so we can have a Congress that will actually resist the attacks on our communities."

###

FIRM Admin